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Search Engine Optimisation - SEO

Our SEO Services

Our SEO services are listed below, many of which come included in a website design package. Services are broken down into two categories; "Fundamental" and "Strategic". Clients may wish to opt for a fully managed SEO service, which will include all of the services or simply choose a selection of key services. Feel free to get in touch, should you wish to discuss your requirements, or for further explanation.

Fundamental

  • Search Friendly URL's and Sitemap Submission and updating
  • Keyword Research and Strategy
  • Competitor and Market Research
  • Meta-Tag Optimisation
  • Search Engine Webmaster Account Setup and Monitoring
  • Optimisied Content Writing (also called copywriting)

Strategic

  • Social Network Integration
  • In depth Competitor and Market Research and Strategy
  • Rankings Monitoring & Reporting
  • Strategic Syndication
  • Directory Submission
  • Article Submission
  • Link Building
  • Blogging and Content Development

Web Analytics

All of our website design's come with analytic's installed, both Google Analytic's and other integrated packages. Analysing, the way in which visitors interact with your website is of crucial importance in today's online marketplace. This is a key part of any web strategy. We place great importance on using analytics and reporting to tailor our clients strategy.

What's it all about?

Search Engine Optimisation ("SEO") is an important aspect of any website design. It goes hand-in-hand with Search Engine Marketing ("SEM") and although the two are different, they are not mutually exclusive. In our opinion, it is probably best to think of SEM as the paid side of internet marketing, such as online ad campaigns etc.

In brief, SEO is the process of designing your website so that it will gain the "optimal" recognition of the search engines, and therefore the best chance it can of ranking well for its relevant keywords or "search phrases" within SERPS (Search Engine Results Pages).

We offer these organic on-page techniques "inclusive" in our website design service, whilst off-page SEO, link building and strategic SEO/SEM services are available separately.

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Hello Goodbye

According to recent data released by Google, 42% of visitors to websites in the UK and US leave the site from the page on which they landed, i.e. they don't look at any other pages on that site. This is known, in web analytic's terms, as the "Bounce Rate". In France, this rate was higher at 49%. - "Source: Google Analytics Benchmarking Newsletter, 2011, Volume 1, July 2011"

Knooq Landing Page Relevancy

Understanding what happens when someone visits your website is crucial in terms of tailoring the site design to effectively serve those visitors well. Our website optimisation tackles the issue of relevancy amongst many other factors.

Our objective is to ensure that your website accurately targets those visitors that you wish to attract, by utilising a design and HTML code writing process that best conveys that targeted message to the search engines. This can, in turn, boost your return on investment.

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